FDA Updates Approach to “No Artificial Colors” Claims and Expands Natural Color Options

FDA Takes New Approach to “No Artificial Colors” Claims

The U.S. Food and Drug Administration has announced an updated approach to how food manufacturers may use “no artificial colors” claims on product labels. Under this policy, FDA will exercise enforcement discretion to allow the claim when petroleum based synthetic dyes are absent, even if naturally derived color additives are present.

This marks a shift from prior practice, when the absence of all added colors, both natural and synthetic, was generally expected. FDA says the change is intended to support industry’s transition away from petroleum based dyes and toward naturally sourced color additives.

Expanded Natural Color Options

At the same time, FDA has authorized additional natural color additives, including beetroot red and expanded uses of spirulina extract. These approvals respond to industry petitions and broaden the range of permissible natural color alternatives.

FDA indicates that these actions are meant to reduce barriers for companies reformulating products while helping consumers better identify items that avoid petroleum based synthetic dyes.

What This Means for Manufacturers

Companies now have greater flexibility to use “no artificial colors” claims, provided that any remaining color additives are naturally derived and authorized for use.

Existing requirements for color additive safety, approval, and labeling remain unchanged. Manufacturers should continue to verify that all color additives are permitted and that claims are truthful and not misleading.

EAS will monitor additional guidance related to color additive labeling and enforcement.