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Food Labeling and Claims Support

A food company’s most important communication link with the consumer is the food label. EAS’ team of label experts assist food companies with ensuring labels meet FDA’s regulatory requirements while still meeting your marketing goals. We assess formatting elements, statement of identity, net contents, name and place of business, nutrition facts panel, ingredients list, allergen statements, type-size as well as all stated and implied claims, the safety of ingredients, compliance with food standards of identity, front-of-pack labeling etc.

Overview of Food Labeling and Claims Support Services

Claims Substantiation

Ensuring substantiated claims is critical to conveying accurate information to the consumer but also protection against actions by FDA and consumer action groups. Whether the substantiation is about an ingredient or product benefit, ensuring verifiable and appropriate claims in the eyes of FDA is critical to compliance. No matter the type of claim, EAS assists clients with substantiation through the review of chemical analysis, supply chain operations, reviews of the claims on packaging and marketing to ensure acceptability in the eyes of the law.

Structure Function and Health Claims

EAS consultants are well versed in claims made about a food’s ability to impact the body’s structure, function, health, disease and more. Making such claims on a product or packaging requires compliance with FDA regulations such as when and how such claims can be used. Whether you are seeking to make a claim that a product is “Healthy” or a “Good Source” of or any other type of claim, contact EAS to ensure that these claims are valid and acceptable to FDA.

Processing Claims such as Organic, Non-GMO

Process Labeling claims, such as how products were made, are widely used to convey product benefits to consumers, though the execution of these claims can be difficult as they require a “process” clearly defined by a standard either fixed by the government or independent agency. EAS consultants assist clients with understanding Process Claims and their acceptability in marketing so that the claims do not mislead the consumer and lead to FDA observations or worse.

Undefined Claims

How can companies make undefined claims such as “Handcrafted,” “Real” and “Authentic” while minimizing risk from federal and state regulatory authorities as well as the risk of a class action lawsuit? EAS consultants, experts in strategic product development and labeling, assist clients with the development of claims that are acceptable in the eyes of FDA.

Medical and Foods for Special Dietary Use

“Medical food” is a commonly misunderstood term and often incorrectly marketed. FDA has stated that most products marketed as medical foods, not to meet the definition. Likewise, foods for special dietary use are clearly defined by FDA and both products require strict labeling compliance. EAS consultants can help determine if your products meet FDA’s definition and assists with appropriate labeling and claims.

Competitive Challenges

How does your company leverage regulatory requirements when challenging competitors? EAS experts in strategic positioning and product development can design a best path towards your product’s success.

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