USA Workshop: Correct labeling is half the battle

There are easily 100,000 nutritional supplements on the market in the USA. 1,000 to 1,500 new products are introduced every year – vitamins, minerals, herbs and plant substances, supplements for fitness and muscle building, probiotics, omega-3 fatty acids, etc., including from Germany. The size of the market, the variety of sales channels, the interest and openness of the population make the market so interesting for German manufacturers and retailers. And since nutritional supplements are not defined as medicines by US law, but as food, they do not require any special official approval in advance – with a few exceptions. The Food and Drug Administration (FDA) focuses on the responsibility of companies that manufacture or market nutritional supplements. They are responsible for ensuring that their products are safe and that the information on the label is truthful and well-founded.