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Food Engineering Magazine

Steve Armstrong, Independent Advisor for Food Law and Regulation, was interviewed for an article published in Food Engineering Magazine on how product claims affect food production processes. Savvy consumers are looking for specific attributes in the products they consume. Making those claims can severely restrict production methods.  Says Armstrong, “fundamental issues with marketing claims are ensuring that the process-oriented marketing claim is truthful, non-misleading and adequately substantiated… Resolving these issues is essential for every marketing claim, and process labeling claims present special challenges.” 

Posted in EAS in Action, EASeNews, Foods and tagged .